Some Comparisons and Similarities of SEO and SMO

wathsala · First time poster Joined: 01 Apr 2010 Posts: 1

Link Building:
SEO – Inbound links are a large determining factor in rankings.
SMO – Links are a result of success, which means that SEO benefits from good SMO.

On Page Elements:
SEO – Title tags, headers, image title, bold text and use of keywords are all influential on search engine rankings.
SMO – Coding and tags are not so important, while visual attention grabbers make a bigger impact.

Titles:
SEO – The title tag of a page tells the search engines what a page is about and carries a lot of weight in the rankings.
SMO – Titles and headlines are extremely important for grabbing attention and getting users to click-through.

Content Must be Easily Readableâ€¦
SEO – By search engine spiders.
SMO – By human readers.

Content:
SEO – Quality content is important in order to rank well.
SMO – Quality content is important in order to hold the readers’ attention and win their approval.

Content Plus:
SEO – Content alone will not produce high rankings. The structure of the site must also be sound.
SMO – While quality content is essential, visual presentation can also make a big difference.

Analysis:
SEO – Analysis is necessary in order to know which changes have made an impact (positive or negative) on the site’s rankings.
SMO – Analysis is necessary to know what types of content draws interest.

Predictability / the Benefit of Experience:
SEO – Experts are able to reproduce success with new sites (although it’s not as easy as it sounds), as the same elements can be applied.
SMO – Those who know the social media audience can recreate success by publishing posts and headlines specifically for this purpose.

Success Breeds More Success:
SEO – Trusted domains will have a positive effect on all pages, including new pages.
SMO – Power profiles on sites like Digg can keep traffic flowing with new submissions.
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jamessmith4152 · Junior Member Joined: 24 Nov 2011 Posts: 38

Link Building: SEO – Inbound links are a large determining factor in rankings. SMO – Links are a result of success, which means that SEO benefits from good SMO.

On Page Elements: SEO – Title tags, headers, image title, bold text and use of keywords are all influential on search engine rankings. SMO – Coding and tags are not so important, while visual attention grabbers make a bigger impact.

Titles: SEO – The title tag of a page tells the search engines what a page is about and carries a lot of weight in the rankings. SMO – Titles and headlines are extremely important for grabbing attention and getting users to click-through.

Thanks

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